According to Thomson Reuters and Interbrand 40 years ago, only 5% of a company's market value was attributed to intangible assets, today this has increased to on average 75%. What are a company's intangible asset? None physical assets such as: Company brand recognition Personal/professional reputation of employees Business methodologies Goodwill Customer loyalty Among other things,... Continue Reading →
When the construction ‘logo’ blossoms
After many years of striving to build positive communication between the construction company’s ‘logo’ and the colleagues wearing that logo, I have built a passion for developing clear, two-way and mutually beneficial communication strategies. When a construction company takes over an ongoing contract, it doesn’t just inherit the project deliverables, it inherits the deliverers too.... Continue Reading →
When digital networking is NOT working…
Digital networking is fast becoming the silent killer of actual face to face communication...Will your business fall foul to a digital overdose...
Not taken seriously? Is it any wonder…
Are you tired of being seen as the team who do the colouring in? Not being taken seriously? Is it any wonder with images this this...