The value of your intangible assets

According to Thomson Reuters and Interbrand 40 years ago, only 5% of a company's market value was attributed to intangible assets, today this has increased to on average 75%. What are a company's intangible asset? None physical assets such as: Company brand recognition Personal/professional reputation of employees Business methodologies Goodwill Customer loyalty Among other things,... Continue Reading →

When the construction ‘logo’ blossoms

After many years of striving to build positive communication between the construction company’s ‘logo’ and the colleagues wearing that logo, I have built a passion for developing clear, two-way and mutually beneficial communication strategies. When a construction company takes over an ongoing contract, it doesn’t just inherit the project deliverables, it inherits the deliverers too.... Continue Reading →

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