According to Thomson Reuters and Interbrand 40 years ago, only 5% of a company's market value was attributed to intangible assets, today this has increased to on average 75%. What are a company's intangible asset? None physical assets such as: Company brand recognition Personal/professional reputation of employees Business methodologies Goodwill Customer loyalty Among other things,... Continue Reading →
Hard-hat to toe-cap, mind the perception gap
From hard-hat to toe-cap. Ever wondered where the sayings, ‘head strong’, ‘gut instinct’ and ‘finding your feet’ come from. As human beings we receive and react to communication in all manner of ways. As a successful and highly-commended communications professional working in the construction and infrastructure industry, I have done my fair share of studying.... Continue Reading →
Meet ‘AI’ our new Internal Comms colleague
Artificial Intelligence’ may not be something you have come across in Internal Comms and if that is the case, then you should start getting familiar with the concept very soon...
Internal Communications…Barrier to Success
Find out the number one 'barrier to success' for internal communications, and how to remove it...