Embracing the new, now.

My first post for 2020 and the festive break provided plenty of time for to reflect on what was achieved in 2019, analyse results and note down a few development areas...

The value of your intangible assets

According to Thomson Reuters and Interbrand 40 years ago, only 5% of a company's market value was attributed to intangible assets, today this has increased to on average 75%. What are a company's intangible asset? None physical assets such as: Company brand recognition Personal/professional reputation of employees Business methodologies Goodwill Customer loyalty Among other things,... Continue Reading →

Hard-hat to toe-cap, mind the perception gap

From hard-hat to toe-cap. Ever wondered where the sayings, ‘head strong’, ‘gut instinct’ and ‘finding your feet’ come from.  As human beings we receive and react to communication in all manner of ways. As a successful and highly-commended communications professional working in the construction and infrastructure industry, I have done my fair share of studying.... Continue Reading →

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