According to Thomson Reuters and Interbrand 40 years ago, only 5% of a company's market value was attributed to intangible assets, today this has increased to on average 75%. What are a company's intangible asset? None physical assets such as: Company brand recognition Personal/professional reputation of employees Business methodologies Goodwill Customer loyalty Among other things,... Continue Reading →
It’s new year resolution time Mine usually goes something along the lines of; Going to the gym more Better eating habits More hobby time (I’m a hobby photographer in my spare, spare time) I usually manage to stick to it for a month or so, after which, one or more fall by the wayside. So... Continue Reading →
“Success is where preparation and opportunity meet.” Bobby Unser I’m sure we all recall our school days and during the summer holidays we’d have that one day when we were taken to get our new school uniform, shoes and stationery. I usually ended up in WHS struggling to choose between the many latest trends in... Continue Reading →
Cleopatra - the Strategic Communicator One of the most inspirational studies I have encountered in quite a while begins with the following extract. The reign of Queen Cleopatra VII of Egypt offers a rare historical glimpse into ancient communication activities and how communication was used by the world’s last pharaoh. This historical research reveals how... Continue Reading →
Are we guilty of neglecting our own career strategies, while putting all our efforts into delivering the next big company initiative...
Being CAREFUL has been fundamental when building trusted stakeholder relationships and successfully delivering internal campaigns