The value of your intangible assets

According to Thomson Reuters and Interbrand 40 years ago, only 5% of a company's market value was attributed to intangible assets, today this has increased to on average 75%. What are a company's intangible asset? None physical assets such as: Company brand recognition Personal/professional reputation of employees Business methodologies Goodwill Customer loyalty Among other things,... Continue Reading →

New Year Comms Resolutions

It’s new year resolution time Mine usually goes something along the lines of; Going to the gym more Better eating habits More hobby time (I’m a hobby photographer in my spare, spare time) I usually manage to stick to it for a month or so, after which, one or more fall by the wayside. So... Continue Reading →

The Cleopatra Communications Strategy

Cleopatra - the Strategic Communicator One of the most inspirational studies I have encountered in quite a while begins with the following extract. The reign of Queen Cleopatra VII of Egypt offers a rare historical glimpse into ancient communication activities and how communication was used by the world’s last pharaoh. This historical research reveals how... Continue Reading →

What did I learn from #Inktober2017

What is #Inktober? Inktober was created by Jake Parker back in 2009. Jake is a well published artist who has some very well known works and clients. ('Ice Age: Dawn of the Dinosaurs', 'Epic' and 'Horton Hears a Who', to name but a few...) Jake says, “Every October, artists all over the world take on... Continue Reading →

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